MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

What is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

Explain distinct types of SEO practice?
Primarily two types of SEO are being sporting in practice – Off-Page SEO and On-Page SEO.

Off-Page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method include various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, Alt tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.

What is keyword stemming?
Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ” play” in it.

What are the different techniques used in Offpage SEO?
There are lots of techniques used in Offpage SEO work. Major Techniques are:

What is the difference between Seo and Sem?
Seo stands for Search Engine Optimization while Sem stands for Search Engine Marketing. Seo provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising.

What are Meta Tags?
HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.

What is PPC? 
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords.

Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

Difference between keyword & keyword phrase?
The keyword term is basically concerned with a one-word term, on the other hand a keyword phraseconsidered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

What do you understand by Google Dance?
Google Dance happens when major updates happen on the database maintained by Google. Constant shuffling leads to unstable rankings of the Web Pages.This continues for some days and is known as Google dance. It was witnessed in the past before the real time searching happened. Now, Google updates its index almost everyday and changes are witnessed narrowly.