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Seo Master present to you:
1. Switch To Wordpress One of the easiest ways to make sure your site is loved by Google: Switch to blog format. Specifically, a Wordpress blog. Not only will maintaining your site in Wordpress format give you your own easy cut-and-paste content management system, you can add plugs in like All In One SEO that automatically set your site up for Search Engine success. You can go two ways, when switching to Wordpress: You can make your blog mimic a static site – using "Pages" instead of "Posts", and making a few other minor alterations; or you can add information in real-time, as a true blog.
2. Don't Ignore Your Title Tags Title tags are the same text links you see on search engine pages, in response to your query using a key phrase – so why do so many people ignore them? On your HTML page, they look like this: To clear up a common cause of confusion, the Title tags are not the headers that appear on your browser display screens.They control what appears at the very top of your browser, like this: They add significantly to the search engine value attached to your page – yet people make a number of common Title tag mistakes, over and over again.
should have its own unique title)
your title, make sure it's a relevant one, and don't repeat it too many times elsewhere on the page.
3. The Loves – And Hates – Of Search Bots And Spiders Fortunately you don't have to be a genius, to quickly learn what Search Bots love and hate. Their main purpose is to determine the theme of your website. Search Bots LOVE Search Bots HATE Favicons Flash Metatags and Doc Type declarations Flash Properly validated code with no mistakes Flash Keyword Phrase in Title Tag Did we mention "Flash"? Graphics that have ALT tags filled in Graphics with no ALT tags Unique, original content Plagiarism or Duplication of content Primary Keyword in Title and First Paragraph Keyword "stuffing" all through the page How much do Search Bots really hate Flash? Most of them will bounce straight out of the site without indexing it, if they come across a Flash intro. 4. Submit Your Site To Website Directories This is a step many people omit – and it's an important one. It's like submitting articles to Article Directories; only in this case, you're submitting sites to Site Search Engine Directories. The most important one every site should be submitted to (once): DMOZ. It takes a while for DMOZ to index you, but it's well worth it. DMOZ ranks highly in Google's graces – and each site is checked out by "hand" – that is, a real, live editor reviews it and either accepts or rejects your site. You should also submit your site to directories specific to your website's slant: For example, you might want to submit an Art website to an Art Website Directory. Just make sure that your site has been validated, has no mistakes, and is properly optimized and complete first. (DMOZ particularly hates those "Under Construction" signs.) 5. Create Quality Backlinks The best way to do this is "as naturally as possible". Do not go for those "1000 links for only X dollars!" deals – this will only result in your site getting banned. The best way to create backlinks quickly is not to post comments in forums (though that does have a strong and valid place) but to submit quality 350- 700 word articles relevant to your niche to Article Directories like EzineArticles. As in your website content, put your primary Keyword Phrase for the article in the Title and the First paragraph. That's all – nowhere else, unless it would be really odd not to include it. Make sure there are no links in the body of your articles – but do include a Resource Box that contains a backlink to your website. If you do post comments on blogs, make sure they are highly relevant and contribute to the "discussion" – comments like "Nice site" are virtually useless. 6. Use Correctly Worded Anchor Text In Your Links "Anchor Text" are the words you insert between link tags. For example: The text that you actually see (underlined) on the page as a link – the words between the Teal text – is your "Anchor Text." The best idea is to use your keyword phrase as your anchor text. If you want to put your actual Domain Name in as the anchor text, this brings us to our next powerful tip… 7. Make Your Domain Name Your Primary Keyword This is one of the best ways to rank highly in Google's search engine! So instead of calling your site something delightfully creative, like "Purple Dragon Flagons", do some careful keyword research. Check in Wordtracker, to see what people are searching for – you'd enter the word "flagons" to have relevant phrases suggested. Look in the Google Adwords tool to make sure there is some competition (a phrase with full competition is usually too hard to beat; and a phrase with no competition is usually not worth your while.) You might end up with something like: "stoneware-flagons-oregon.com" as your domain name – even if your Title (and the large header on your page) still read as Purple Dragon Flagons. (The only exception to this practice occurs when you are on a focused campaign to "brand" your domain name.) <a href="mysiteisgreat.com">My Great Site</a> 8. Track Your Website Do use tracking tools like Google Analytics (and checking the stats in your cPanel) to see where your traffic is coming from and what pages are bringing in the most traffic. This will help you know what to discard, and what to refine and include even more. 9. Avoid SEO Scams If you are ever tempted to hire an SEO company, never use the ones who appear suddenly in your email inbox, saying things like, "We noticed your site is not doing well. Contact us for a…" This is pure, unsolicited spamming, and reputable companies won't do that. If you are considering letting an SEO professional or company handle your optimization and backlink campaign, choose one that does spectacularly itself in the search engines. Ask for references and testimonials. Check them out thoroughly. Don't work with any SEO company that tries to talk you into questionable practices. 10. Be Creative With Your Keywords Search Engine bots don't recognize punctuation. This is good for you, if you have an awkward and unnatural-sounding keyword phrase you want to use on a page. 2013, By: Seo Master |
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