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This is particularly pertinent, because visitors like to know from beforehand what they are going to read in a particular article, and whether it is important for them. Therefore, in order to make sure that visitors know, the title of a particular post should have the keyword in it.  It is much better if the title actually begins with the keyword. You should also keep in mind that the title should have a minimum of 3 words, but it also should not exceed 66 characters.  Use H1, H2 and H3 tags in your articles and notes to identify sub-headers which are also helpful for search engines to analyse your content.

This would work wonders for you, because it helps both Google and visitors to recognize your website. This means that the URL to your website should contain the keyword that is being targeted. You can make Google realize that the content of your page is relevant to a particular keyword. For example, if the content of a particular article is based upon “Excellent Beauty Products”, then you should ensure that you have the URL, which contains this keyword. This could behttp://example.com/beautyproducts. Additionally, you can also edit your URL, so that the address to your website is more user friendly, as well as SEO-friendly. This can be done by not including any filler words or stop words within the address. You can always try to include the main keyword in the domain name of your website. This will gain you great advantage over your competitors.

For every page and post that is published on the Internet, you should have Meta tags and descriptions. This results in better optimization to the content of the page. It is not only search engines, which attach importance to meta tag and descriptions, but also for the users. Generally, the users will open up those websites, which are the most attractive ones, in terms of their meta-description. Remember that you should make your Meta Tag and Description extremely eye-catching. You should also include the keyword within the title and the description. Keep the limit of the Meta Tag to 65 characters and that of your Meta Description to 160 characters.

It is also important to add alt attributes to your images, because it makes it easier for search engines to crawl through and makes the content more attractive for the readers. Make sure that you are including your secondary keywords in these tags. This helps in better navigation. However, ensure that you do not repeat the same keyword too often.

The length of the post or the article is important, as well. Make it for 300 words minimum, because it should contain proper information. However, an ideal length should be between 400-700 words, which will not be too long and boring for the readers.

You should not overuse the keywords in your content. The density of the keywords should be essential. Try to use keyword around four times within your content. A good keyword density is between 2.5% to 3.5% of the article length. You should also use different variations of the phrase of the keyword, which includes abbreviations, and acronyms, singular and plural versions to bring more diversity to your content.

One of the ways that you can make your content more attractive for the readers, as well as easier for them is to use bold, italics and underlined font for your keyword. You should bold the keyword once, and put the keyword in italics at least once, as well. Underline the keyword minimum one time in the article.

Many experts have agreed upon the fact that the keyword should be used at least within 100 words of the article at the beginning, as well as within 100 words of the conclusion.

Photos and images are often overlooked when pages are being optimized. The photos should offer faster loading time, as well as superior color quality. Remember to give these images names that are related to your keyword. Furthermore, always write descriptions and alt tags (containing keywords, of course) for these images. This will result in your page showing up in search results on the web, as well as in image search.

While external linking is important and widely used, you need to create anchor text within the content of your website for internal linking. This means that you are giving links in a particular page of your website to another page of the same website, helping in easy navigation. Anchor text should support this internal linking, for example, instead of writing click here for a wide range of beauty products, you can write this website offers a wide range of beauty products and provide an internal link on beauty products.

Follow these great tips and you would achieve what you have set out to do in 2013.