Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
seo Build Relationship Not Only Links 2013
Seo Master present to you:
2013, By: Seo Master
Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at your job, there it is.
Building relationships is a new beast to tame. It’s not about trying to influence machines – it’s about trying to influence people. Every human is a kaleidoscope of attitudes, behaviors, and emotions.
Empathy – immersing oneself in the prospect’s world – is an asset for fostering trust, negotiating exchanges, and building lasting relationships.
Here’s how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
Time warp back to philosophy class. Karl Marx’s theory of production and consumption says, “When basic needs have been met, this leads to the creation of new needs.”
Every prospect you contact has a need, something they want or they don’t know they can have – yet. The first step for building relationships is identifying why the person that you’re trying to foster a connection with would benefit from a relationship with you.
Robert Cialdini, author of “Influence: The Psychology of Persuasion”, identifies six key principles of persuasion. The very first principle is reciprocity: “People tend to return a favor”. The idea is that when someone makes an effort to do something for us, our moral fabric tends to make us feel obliged to do something in return.
If your client sells shoes and you approach a fashion blogger with a free pair to review, their conscience (and their shoe addiction) will make them happy to review.
Not only does your offer have to be creative when you approach a prospect, it has to relate to how they can achieve a goal.
This may mean having to re-evaluate your link acquisition strategy with your clients, to identify the collateral you can exchange with prospects, whether free samples and trials, exclusive offers, or expertise.
2. Personality can tell us a Lot about What Motivates People
The extinct practice of paying for links is now frowned upon by most SEOs, bloggers, and search engines alike. Since Google’s Penguin/Panda updates, outreach solely based on “link building” significantly reduce your response rates and terminates your chances of being considered on an A-list blog.
Now you have to work harder to learn more about who you’re contacting and what you can offer each other in the long-term. There’s a lot more involved than just evaluating the keyword relevancy or page rank value of a site.
The secret to relationships lies in knowing people’s underlying interests, needs, and values. That’s what helps you determine what motivates them and how you can help each other in the future.
Every one of your prospects is a potential ally. And empathy is the way you will step into their world, and understand what drives their behavior and how you can influence it.
Fortunately (for marketers), you can tell a lot about a person by what they post online. They leave an entire trail of digital footprints for you to follow, from their “About” page, their blog posts, their LinkedIn profile, to what kind of stuff they post on Twitter and Facebook. Your detective work is all laid out for you. It just takes a few extra clicks and a little curiosity.
3. Identify Relevant “Currencies”; Theirs and Yours
Mind Tools’ Influence Model talks about using “relevant currencies” in order to influence people. The model was actually developed for a work setting, but it’s incredible how these principles can be applied to relationship building. The idea is to establish what the most meaningful “currency” is to the person you are reaching out to.
The five currencies below can be great sources of inspiration when you’re negotiating an exchange:
- Inspiration-related currencies. People who value these currencies want to find meaning in what they’re doing. To appeal to these people, approach them with a cause, something that will lead to a greater good.
- Task-related currencies. Task-related currencies are often highly valued where supplies and resources may be scarce. Offer them your client’s expertise on a topic that’s relevant to their site that they haven’t covered yet.
- Position-related currencies. People who value this currency focus on recognition, reputation, and visibility. Create content relevant to their interests that make an active attempt to engage them, either directly through the content or through social channels.
- Relationship-related currencies. People who value relationships want to belong. These people want to feel connected on a personal level, with you or the organization you’re representing. Show them that they aren’t just a means to an end and involve them in various initiatives.
- Personal-related currencies. These currencies relate to the other person on a personal level. You should give courtesy and gratitude for the help you receive. It’s as simple as writing “Thank You” follow up emails, sharing a person’s blog post, and making it a habit of acknowledging people for their efforts.
4. The Medium is the Message
From email to Google+, Facebook to face-to-face, each of these communication channels has their own unique characteristics, much like the people who use them.
Marshall McLuhan stated that the medium through which we choose to communicate holds as much value as the message itself. One contact might like IM, another might always be on Twitter – it’s good to know where people want to be reached.
5. Influence is Give and Take
In Francisco Dao’s article Networking is for Losers, he makes a key point that sums up how you should approach building relationships; a road to quality versus a shooting slope to quantity:
“A few strong relationships can open far more doors than a thousand evenings of glad handing and networking.”
With that, keep in mind these six steps for building fruitful and lasting relationships. See if getting to know the person behind the email address might be worth the time and the nurturing.
Source: http://searchenginewatch.com
seo SEO Of Blog Using Google Webmaster Tool Along With Several Other Tools 2013
Seo Master present to you:
When SEO community talk about statistic tool then there is only one tool which is amazing for everyone, that is only Google Webmaster Tool. If you are serious about blogging then you should never ignore Google Webmaster Tool because it is the only pill which can save your complete life and it will provide you detail information about your site in Google Search Engine.
Google Webmaster Tool provides you several tools which will analyze your site and blog entirely and you can work on that to make your site’s position better in search engines. Remember Search Engine Optimization (SEO) is a small prove and doesn’t occur in one night. Sometimes it takes days, weeks and months to get appropriate search engine ranking. Here I am not talking about how backlinks are important for tanking and other strategy for your ranking, other than this post I will be providing you some best free SEO tool call Google webmaster tool to optimize your site and blog for search engines.
Now, we are entering in crucial part of this post. I am giving you some tips which will assist you to make the most out of Google Webmaster Tools.
Sitemap:
When you make your website then this is the initial thing which you need to do. Generate or Make a sitemap of your website or blog and submit it to Google webmaster tool. This is finally help Google to crawl your site effectively and more over you can keep a track how many links are being indexed by Google. If you forget to submit your site sitemap till now, go now and submit your sitemap to Google webmaster tool.
Webmaster settings:
When you will enter in Google Webmaster Tool account then over there webmaster setting enable you to configure some essential things like Geographical target and so on. If your site or service is not unlimited to one specially region configure it for that. For instance one of my friend WordPress blog is working for Canada store, so I organized his site Geographical target as Canada. Similar goes with your site or service. If your site targets worldwide, leave it as it is. It also cares about www and non www; although I recommend use Google Webmaster tools to integrate this setting as well. In webmaster there is another important tool for site that is crawl rate. It totally depends on how frequently you update your site or blog. I am not worried about crawl rate because I leave it on Google, although if you update your blog many times a day or once in a week time, you might like to play with this setting as well.
Manage Google Site Links For Your Website:
My blog also got site links. How Google gives you site links? It is too simple and easy. First what is site links? Site links are those pages from your website and blog which Google find useful and from my experience visitors visit your link more then Google gives you site links. If you have seen the sometime Google add less effective post or pages like disclaimer and privacy policy as site link. In this case you can use this feature of webmaster tool to integrate your site links and you also block unwanted links by this webmaster tool.
Top Google Search Queries:
It’s very tough to maintain your search engine ranking and improving it due to tough competition in market, searching the top position keywords is one of the significant parts. In Google Webmaster Tool there is a feature about search queries, Will display you which keyword you ranking for, your Google position and link to the post. Since one year before, Google revamped this and added post links and search engine placement feature. You can use WordPress plugin like SEO smart link to auto link such keywords to maintain your search engine ranking and also try to roll posts on second page to first page in search engine.
Keywords:
If you are doing SEO on incorrect Keywords, how you get company from your SEO strategy? Choices of right chosen Keywords are more important than optimization for incorrect keyword and Keywords If you website is about SEO and you position for keyword and key phrase like SEM and SMO and you are on top position, such traffic is not effective and helpful for your company. Search engines website owner keyword and key phrase device find out which keyword and key phrase they found while creeping your website.
If you are getting position on incorrect search phrases, your SEO strategy should be answer why you are going to incorrect path and try to display the appropriate and useful keyword and key phrase to search engine optimization.
There are plenty of tools available in Google Webmaster Tool like website speed, internal links, crawl errors which are as important. I recommend you should review inside your Google Webmaster Tool today and return with your question. Then we make a good conversation about SEO using Google Webmaster Tools.
Also give me your opinion while using this tool which is under Google webmaster?2013, By: Seo Master
When SEO community talk about statistic tool then there is only one tool which is amazing for everyone, that is only Google Webmaster Tool. If you are serious about blogging then you should never ignore Google Webmaster Tool because it is the only pill which can save your complete life and it will provide you detail information about your site in Google Search Engine.
Google Webmaster Tool provides you several tools which will analyze your site and blog entirely and you can work on that to make your site’s position better in search engines. Remember Search Engine Optimization (SEO) is a small prove and doesn’t occur in one night. Sometimes it takes days, weeks and months to get appropriate search engine ranking. Here I am not talking about how backlinks are important for tanking and other strategy for your ranking, other than this post I will be providing you some best free SEO tool call Google webmaster tool to optimize your site and blog for search engines.
Now, we are entering in crucial part of this post. I am giving you some tips which will assist you to make the most out of Google Webmaster Tools.
Sitemap:
When you make your website then this is the initial thing which you need to do. Generate or Make a sitemap of your website or blog and submit it to Google webmaster tool. This is finally help Google to crawl your site effectively and more over you can keep a track how many links are being indexed by Google. If you forget to submit your site sitemap till now, go now and submit your sitemap to Google webmaster tool.
Webmaster settings:
When you will enter in Google Webmaster Tool account then over there webmaster setting enable you to configure some essential things like Geographical target and so on. If your site or service is not unlimited to one specially region configure it for that. For instance one of my friend WordPress blog is working for Canada store, so I organized his site Geographical target as Canada. Similar goes with your site or service. If your site targets worldwide, leave it as it is. It also cares about www and non www; although I recommend use Google Webmaster tools to integrate this setting as well. In webmaster there is another important tool for site that is crawl rate. It totally depends on how frequently you update your site or blog. I am not worried about crawl rate because I leave it on Google, although if you update your blog many times a day or once in a week time, you might like to play with this setting as well.
Manage Google Site Links For Your Website:
My blog also got site links. How Google gives you site links? It is too simple and easy. First what is site links? Site links are those pages from your website and blog which Google find useful and from my experience visitors visit your link more then Google gives you site links. If you have seen the sometime Google add less effective post or pages like disclaimer and privacy policy as site link. In this case you can use this feature of webmaster tool to integrate your site links and you also block unwanted links by this webmaster tool.
Top Google Search Queries:
It’s very tough to maintain your search engine ranking and improving it due to tough competition in market, searching the top position keywords is one of the significant parts. In Google Webmaster Tool there is a feature about search queries, Will display you which keyword you ranking for, your Google position and link to the post. Since one year before, Google revamped this and added post links and search engine placement feature. You can use WordPress plugin like SEO smart link to auto link such keywords to maintain your search engine ranking and also try to roll posts on second page to first page in search engine.
Keywords:
If you are doing SEO on incorrect Keywords, how you get company from your SEO strategy? Choices of right chosen Keywords are more important than optimization for incorrect keyword and Keywords If you website is about SEO and you position for keyword and key phrase like SEM and SMO and you are on top position, such traffic is not effective and helpful for your company. Search engines website owner keyword and key phrase device find out which keyword and key phrase they found while creeping your website.
If you are getting position on incorrect search phrases, your SEO strategy should be answer why you are going to incorrect path and try to display the appropriate and useful keyword and key phrase to search engine optimization.
There are plenty of tools available in Google Webmaster Tool like website speed, internal links, crawl errors which are as important. I recommend you should review inside your Google Webmaster Tool today and return with your question. Then we make a good conversation about SEO using Google Webmaster Tools.
Also give me your opinion while using this tool which is under Google webmaster?
seo How To Get More Comments On Your Blog Posts 2013
Seo Master present to you:
In a perfect world, each of your blog posts would have at least 10 Facebook Likes, 20 Tweets, 30 Google +1s, and 50-100 comments. There are so many benefits to having an engaged community on your website, including far-reaching social signals, a natural conversation around topics related to your content, and with the blog comments, a source of superb user-generated content (UCG).
But comments on your blog posts can be sparse, and there could be days that go by where you would hardly see any interaction. Why is that? You’re spending time writing great content, researching and reaching out to others in the community, interacting with others on social media, talking with your friends and coworkers about your blog, and on and on. Why aren’t your posts getting any comments?
Before I jump into some actionable tips for increasing the number of comments on your blog posts, I’d like to spend a few minutes discussing why comments are important in the first place.
Imagine you’re driving down a highway, and you stop to fill up for gas and grab a bite to eat at the service station. You sit down at the table, and you can’t help but notice swarms of people coming in, buying a package of gum, and then leaving in a cloud of dust. Where’s the conversation? Why are people in such a rush? Don’t they want to hang out here?
Google uses a lot of factors when determining how to rank a page, but one of the things that is important to remember is user-generated content can add natural keyword variations that you couldn’t add naturally on your own. Without blog comments, your page may rank just fine, but it could rank better with a natural influx of comments, much like my gas station metaphor. If people noticed others sitting down and having a conversation, they might be inclined to do the same.
User-generated content can also affect your freshness score. In a 2011 post on SEOmoz, Cyrus Shephard mentions the fact that the amount of change on your page can play a role in its freshness score. Obviously there are other factors at play, but a living, breathing document (a page with new comments coming in) could rank higher than if it didn’t have any comments at all.
How to increase your blog post’s comments
OK, now on to the nitty-gritty. There are some things you can change right now that could increase the level of engagement on your blog posts, including:
1. Placement of the comments widget
Place the comments box as close to the end of your content as possible, so users won’t become lost in a sea of calls-to-action such as related posts, ad blocks, social buttons or other distractions.
2. Participate in the conversation
Let’s say you’ve come across a new blog post that you really enjoyed reading, and decided to leave a comment. Weeks go by, but there’s still no response from the author. Bad form! At the very least, that author should have thanked you for reading! You can keep the momentum going with your post long after you write it by asking questions, sparking conversation and responding to comments.
3. Make it easy to comment
How many hoops are you making your readers jump through to leave a comment? Sure, you want to combat spam (who doesn’t), but college-level algebra CAPTCHAs should not be mandatory, and registering for an account in order to leave a comment will only turn people off. There are a host of great WordPress comments plugins that are easy to use right “out of the box”.
What are your tips for increasing the number of comments on your blog posts?2013, By: Seo Master
But comments on your blog posts can be sparse, and there could be days that go by where you would hardly see any interaction. Why is that? You’re spending time writing great content, researching and reaching out to others in the community, interacting with others on social media, talking with your friends and coworkers about your blog, and on and on. Why aren’t your posts getting any comments?
Before I jump into some actionable tips for increasing the number of comments on your blog posts, I’d like to spend a few minutes discussing why comments are important in the first place.
Imagine you’re driving down a highway, and you stop to fill up for gas and grab a bite to eat at the service station. You sit down at the table, and you can’t help but notice swarms of people coming in, buying a package of gum, and then leaving in a cloud of dust. Where’s the conversation? Why are people in such a rush? Don’t they want to hang out here?
Google uses a lot of factors when determining how to rank a page, but one of the things that is important to remember is user-generated content can add natural keyword variations that you couldn’t add naturally on your own. Without blog comments, your page may rank just fine, but it could rank better with a natural influx of comments, much like my gas station metaphor. If people noticed others sitting down and having a conversation, they might be inclined to do the same.
User-generated content can also affect your freshness score. In a 2011 post on SEOmoz, Cyrus Shephard mentions the fact that the amount of change on your page can play a role in its freshness score. Obviously there are other factors at play, but a living, breathing document (a page with new comments coming in) could rank higher than if it didn’t have any comments at all.
How to increase your blog post’s comments
OK, now on to the nitty-gritty. There are some things you can change right now that could increase the level of engagement on your blog posts, including:
1. Placement of the comments widget
Place the comments box as close to the end of your content as possible, so users won’t become lost in a sea of calls-to-action such as related posts, ad blocks, social buttons or other distractions.
2. Participate in the conversation
Let’s say you’ve come across a new blog post that you really enjoyed reading, and decided to leave a comment. Weeks go by, but there’s still no response from the author. Bad form! At the very least, that author should have thanked you for reading! You can keep the momentum going with your post long after you write it by asking questions, sparking conversation and responding to comments.
How many hoops are you making your readers jump through to leave a comment? Sure, you want to combat spam (who doesn’t), but college-level algebra CAPTCHAs should not be mandatory, and registering for an account in order to leave a comment will only turn people off. There are a host of great WordPress comments plugins that are easy to use right “out of the box”.
What are your tips for increasing the number of comments on your blog posts?
seo How I see the new Google changes affecting SEO moving forward 2013
Seo Master present to you:
2013, By: Seo Master
The more I think about what Google has done to website owners the more annoyed I get. By targeting websites that have done link building to help increase their rankings they are alienating the people who actually care about their internet businesses.
It almost seems as if the new way to do SEO is to remove all SEO. Can that be right? Do I actually have a better chance to rank for my main phrases if I purposefully don’t optimize for them? It’s like I feel the need to ensure that none of the links I get have any targeted anchor text for fear of getting the message from Google that they have detected unnatural links.
This doesn’t even address the fact that you now have to legitimately worry that your dishonest competitors will start building links for you.
I understood that Google started hitting hard the websites that were showing in the search results that were built only for adsense. They added no value to the internet so I was happy to see them removed. But now Google is saying that optimizing your site to rank high is a bad thing? Just because a webmaster works hard to get to the top of Google doesn’t mean that they are not providing completely relevant results to the user.
For example, if I work really hard to optimize my site and end up ranking on page one of Google for the phrase “do your own seo” is this a bad thing? That is exactly what my site helps people to do, do their own SEO. It is a relevant result. Who cares that I went out and got links that have “do your own seo” in the anchor text. I did Google a service by providing a relevant result to their users.
If Google is looking to have only websites that have built their link profile 100% naturally show up in the results then their are two groups of people that will dominate the rankings:
1. Start up/large internet companies that take on funding and get a lot of press and PR.
2. Websites that don’t try to make any money but just give everything they have away for free.
Either way, if this is the case, the search results have been ruined.
Information From : http://www.seoscheduler.com/blog/how-i-see-the-new-google-changes-affecting-seo-moving-forward/
It almost seems as if the new way to do SEO is to remove all SEO. Can that be right? Do I actually have a better chance to rank for my main phrases if I purposefully don’t optimize for them? It’s like I feel the need to ensure that none of the links I get have any targeted anchor text for fear of getting the message from Google that they have detected unnatural links.
This doesn’t even address the fact that you now have to legitimately worry that your dishonest competitors will start building links for you.
I understood that Google started hitting hard the websites that were showing in the search results that were built only for adsense. They added no value to the internet so I was happy to see them removed. But now Google is saying that optimizing your site to rank high is a bad thing? Just because a webmaster works hard to get to the top of Google doesn’t mean that they are not providing completely relevant results to the user.
For example, if I work really hard to optimize my site and end up ranking on page one of Google for the phrase “do your own seo” is this a bad thing? That is exactly what my site helps people to do, do their own SEO. It is a relevant result. Who cares that I went out and got links that have “do your own seo” in the anchor text. I did Google a service by providing a relevant result to their users.
If Google is looking to have only websites that have built their link profile 100% naturally show up in the results then their are two groups of people that will dominate the rankings:
1. Start up/large internet companies that take on funding and get a lot of press and PR.
2. Websites that don’t try to make any money but just give everything they have away for free.
Either way, if this is the case, the search results have been ruined.
Information From : http://www.seoscheduler.com/blog/how-i-see-the-new-google-changes-affecting-seo-moving-forward/